Characters Any Way the Wind Blows Rainbow Rowell

Shepard Love: A Character Analysis

Overview

Shepard Love is a Normal—a non-magical human—who stumbles into the World of Mages after a misguided summoning leaves him bound to a demonic marriage contract. Introduced in Any Way the Wind Blows as Penelope Bunce’s investigation partner and eventual love interest, Shepard embodies curiosity, openness, and a recklessness that both endangers and redeems him. His arc moves from cursed secrecy to hard-won freedom, underscoring the novel’s themes of identity and transformation, guilt and forgiveness, and love and control.

Plot Role and Motivations

Shepard enters the story in Chapter 3, arriving in London with Penelope after a chaotic week involving a were-skunk and a vampire gang war. Penelope brings him home because she realizes he is cursed. His primary motivation is freedom: he wants to understand and break the demonic soul-binding that tattoos his arms and promises his soul to a demon. On a deeper level, Shepard is driven by a genuine fascination with the magical world. He actively seeks out creatures—giants, fairies, imps—not for power but for connection. This curiosity, however, leads him into grave danger. In Chapter 25, he admits he always wanted to meet a demon; that desire, combined with a friend’s phonetic ritual, results in his engagement.

Traits Shown Through Actions

Shepard’s personality is revealed mainly through his interactions with Penelope and his willingness to share personal stories:

  • Openness and charm: He laughs easily, tells long stories about his magical misadventures, and offers genuine compliments. When Penelope first interrogates him in Chapter 25, he answers every question without evasion—except the nature of the contract.
  • Secretiveness and shame: When Penelope learns the “curse” is actually a marriage proposal (Chapter 40), Shepard admits he lied because he didn’t want her to think he was in a relationship. His shame about the foolishness of the act leads to a temporary breach of trust.
  • Resilience and gratitude: Even when Penelope tries to send him home (Chapter 21), he thanks her for giving him hope. He never blames others for his predicament.
  • Self-deprecation: He refers to himself as “inherently impossible” and rarely takes offense at Penelope’s teasing, showing a thick skin and good humor.

Chronological Arc

Phase Key Events Evidence Source
Before the novel Shepard summons a demon using a ritual from a giant friend named Ken. The demon appears, small talk ensues, and tattoo marks appear on his arms. Chapter 25 retelling
Introduction He travels to London with Penelope, who is determined to help him. He first believes the marks are a curse. Chapters 3, 5
Discovery He hides the truth about the marriage proposal until a translator (Debbie) deciphers the tattooed legalese. Penelope is furious. Chapter 36, Chapter 40
Revelation and reconciliation Shepard admits he lied out of shame. Penelope forgives him on condition of full honesty. They begin investigating loopholes. Chapter 40
Romance After two days of research, they kiss for an extended time. Shepard then confesses his many other magical debts (firstborn to imps, lost last name). Chapter 54
Climax Penelope, acting as his advocate, summons the demon and argues the contract is void because Shepard used a false name and had undisclosed debts. The demon voids the contract. Chapter 59
Resolution Free of the curse, Shepard joins the group to confront the new “Greatest Mage,” Smith-Richards, and continues to support Penelope. Chapters 61–72

Relationships

Penelope Bunce: The relationship begins as investigator and subject. Penelope is initially patronizing (“Victim does not wish to be called ‘victim’”), but Shepard’s earnestness and trust win her over. Their kiss in Chapter 54 is a turning point. Shepard’s later confession about his debts almost derails the romance, but Penelope’s forgiveness (Chapter 55) solidifies a partnership built on honesty.

Simon Snow and Baz Pitch: Shepard forms a friendly, supportive bond with both. He does not share the others’ magical history, but his outsider status makes him a sympathetic listener. In Chapter 61, after his curse is broken, he celebrates with the group and offers Simon comfort when Simon laments being “normal.”

The Demon: The demon is both a threat and a trickster figure. It initially seems friendly (Chapter 25: “I thought we were having a nice time”), but its contract is ironclad. In Chapter 59, the demon angrily terminates the engagement after Penelope’s legalistic argument.

Key Decisions and Consequences

Decision Consequence
Summoning the demon using a giant’s phonetic ritual Becomes bound to a demonic marriage contract (soul at stake)
Lying to Penelope about the nature of the tattoos Damages trust temporarily; Penelope nearly abandons the mission
Agreeing to be Penelope’s client and letting her advocate The demon voids the contract; Shepard gains permanent freedom
Kissing Penelope (Chapter 54) Deepens emotional bond; leads to his confession of other debts
Staying in London instead of returning to Omaha Becomes part of the final fight against Smith-Richards; helps rescue Pippa

Theme and Symbol Connections

Identity and transformation: Shepard loses his real surname (Love – ironic, given his search for connection). The moving tattoos represent a living pact that defines him against his will. When they disappear (Chapter 59), he is transformed from “taken” to free.

Guilt and forgiveness: Shepard carries guilt over his foolish summoning and his lies. Penelope’s explicit forgiveness (“Don’t do it again, okay?”) mirrors the novel’s broader pattern of characters owning their mistakes and being restored.

Love and control: The demon contract is a parody of a loving union—legalistic, eternal, and requiring submission. Shepard’s relationship with Penelope, by contrast, is built on consent, risk, and mutual vulnerability.

Power and manipulation: Shepard is a Normal without magic, yet his charm and empathy give him influence over magical beings. Penelope uses her magical authority to out-argue the demon, reversing the power dynamic.

For further exploration of these topics, see the themes page on power and manipulation and family and legacy.

Book-Specific Questions and Answers

  1. Why did Shepard summon a demon?
    Shepard was curious and had a giant friend, Ken, who gave him a phonetic ritual from a book on demon culture. He performed the ritual alone in his bedroom, expecting an interesting conversation. He did not realize it was a marriage proposal until Penelope translated the contract.

  2. How does Penelope break Shepard’s curse?
    Penelope acts as Shepard’s advocate when they summon the demon again. She argues that the contract is invalid because Shepard used a false name (his full name was not her target) and had undisclosed debts (firstborn, thirdborn, lost surname). The demon, while angry, concedes and voids the engagement.

  3. What are Shepard’s magical debts beyond the demon contract?
    He promised his firstborn to a group of imps after a game of impdice, his thirdborn to the giant Ken, and he lost his last name (Love) to a fairy. He is also a carrier of a merpeople-only condition (Chapter 54). Penelope is shocked by each new revelation.

  4. How does Shepard change over the course of the novel?
    He begins as a cursed Normal who hides the truth out of shame. Through Penelope’s forgiveness and his own decision to be fully honest, he gains self-respect and a genuine romantic partner. By the end, he is part of a found family and no longer defined by the demon’s marks.

  5. What is the significance of the moving tattoos on Shepard’s arms?
    The tattoos are the written version of the demonic marriage contract. They move and shift, reflecting the living nature of the pact. Their disappearance in Chapter 59 physically confirms that the contract has been voided, symbolizing Shepard’s newfound freedom.

For more insights into the novel’s ending and unanswered questions, see the ending explained and questions and answers pages.