Chapter 1 Summary: How Y’all Doing? – The Instagram Origin Story
⚠️ Spoiler Warning: This guide contains detailed spoilers for the entire novel. Proceed only if you've finished reading or are comfortable knowing the plot.
Summary
Chapter 1 opens with the phrase that started everything: “Well, shit. How y’all doing?” Leslie Jordan explains that he was raised not to cuss, but this phrase launched his Instagram fame. He traces his path from a small-town boy who idolized Lily Tomlin, Phyllis Diller, and Carol Burnett to a working actor who landed a role on Fox’s The Cool Kids. The role came after an audition where he rewrote the character as a younger, Southern, gay man—a choice that mirrored his earlier career as “the other way to go” for casting directors. On the set, a publicist urged him to post funny moments on Instagram, but he didn’t understand the platform until Tess Sanchez explained it at a lawn bowling event. He created an account and began posting from his dressing room. His follower count grew modestly until Megan Mullally shared his content, boosting him to 80,000. Then the COVID-19 pandemic hit; stuck in a tiny Tennessee apartment, Leslie made silly videos—baton twirling, yoga on the counter, cutting his own hair. A friend told him he had “gone viral,” and soon he amassed millions. He reflects on the responsibility of his platform, choosing to listen rather than speak during racial justice protests by handing his Instagram to activist Deesha Dyer. He decided not to monetize his success, wanting only to entertain. The chapter closes with Leslie noting that fame has changed his daily life—he can no longer read newspapers in public—and that writing this book has given him a new kind of comedic freedom.
Key Events
- The catchphrase is born: Leslie greets the world with “Well, shit. How y’all doing?” and his mother disapproves of the cussing.
- Audition for The Cool Kids: Leslie reimagines his character Sid as a younger, Southern, gay man and gets the job.
- Inspiration from childhood idols: He recalls impersonating Lily Tomlin, Phyllis Diller, and Carol Burnett as a twelve-year-old; later he meets Diller and Tomlin.
- Meeting Vicki Lawrence and Martin Mull: On the set of The Cool Kids, he works with Vicki Lawrence (Carol Burnett’s comedy partner) and receives a career-defining compliment from Martin Mull.
- Instagram account created: At a lawn bowling event, Tess Sanchez insists he join Instagram; publicists help him set it up.
- Early follower growth: He reaches 20,000 followers, then 80,000 after Megan Mullally shares his post.
- Going viral during COVID-19: Stuck alone in Tennessee, Leslie posts silly videos; a friend tells him he’s gone viral, and his follower count soars to over five million.
- Handing over the platform: During racial justice protests, he gives his Instagram to Deesha Dyer to amplify Black voices.
- Decision not to monetize: He turns down product offers, wanting his page to be purely for entertainment.
- Life changes with fame: He drives with his BMW top up and can no longer sit in public reading newspapers without interruptions.
Character Development
Leslie Jordan presents himself as a lifelong performer who is both shamelessly funny and deeply self-aware. Early in the chapter, he is portrayed as a naive newcomer to technology who initially thinks “post it” refers to Post-it notes. As his follower count grows, he matures into a conscious user of his platform. The most significant development occurs when he chooses to listen during a national crisis, handing his account to Deesha Dyer rather than speaking himself. This act shows a shift from pure entertainment to thoughtful leadership. He also resists the pressure to monetize, reinforcing his identity as an entertainer first. By the chapter’s end, he has embraced his role as a storyteller, discovering that writing a book offers a different kind of comedic freedom than the one-minute Instagram format.
Themes, Symbols, or Motifs
- Authenticity vs. expectation: Leslie’s success comes from being himself—rewriting a straight Jewish character as a gay Southern man, and later posting unpolished, everyday moments.
- The power of listening: During the racial justice protests, Leslie models humility by giving the microphone to someone else, a theme he returns to throughout the book.
- Comedy as connection: His childhood heroines and his later work with comedians like Lily Tomlin and Martin Mull show that laughter builds bridges across generations and identities.
- Fear of technology / embracing change: Leslie admits he was terrified of Instagram, yet his willingness to learn leads to an unexpected career renaissance.
- The “other way to go”: Casting director Barbara Miller’s phrase becomes a motif for Leslie’s career—he repeatedly offers an alternative interpretation that succeeds.
Why This Chapter Matters
Chapter 1 establishes the foundation for Leslie Jordan’s entire memoir. It explains how a sixty-five-year-old actor with decades of stage and screen work suddenly found a massive new audience on Instagram. More importantly, it introduces the core values that guide his online presence: authenticity, humor, and a commitment to using his platform responsibly. The chapter also sets up the book’s structure—a series of vignettes that connect his childhood, his career in Hollywood, and his pandemic-era stardom. Without this origin story, the later chapters would lack context for the voice and tone Leslie brings to his writing.
Study Questions and Answers
1. How does Leslie Jordan’s approach to his Instagram account reflect his philosophy as a performer?
Leslie treats Instagram like a stage, but one where the audience sees the real person, not a character. He does not polish his content or use product placements; he simply tells stories and makes people laugh. This aligns with his belief that happiness is a choice and that comedy should come from an authentic, loving place. His decision to hand over the platform to Deesha Dyer during protests shows he also sees his account as a tool for good, not just self-promotion.
2. What role do chance encounters and old connections play in Leslie’s rise to fame?
Several key moments are accidental or serendipitous: Max Greenfield mentions him to casting director Tess Sanchez, which leads to the Cool Kids audition. Megan Mullally reposts his content, multiplying his followers overnight. A friend’s call about going viral arrives just as his pandemic videos gain traction. Leslie’s career has always relied on such moments—like Barbara Miller bringing him in as “the other way to go”—and he acknowledges that luck and timing are part of his success.
3. Why does Leslie choose not to monetize his Instagram, and what does this decision reveal about his character?
He believes his purpose is to entertain, not to sell. Accepting money for product endorsements during a pandemic felt wrong to him, and he feared it would change the perception of his intentions. This choice reveals his integrity and his desire to maintain an authentic connection with his followers. It also underscores his view that fame should be a byproduct of joy, not a commercial transaction.